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Unique Factors of the MENA Market
With the MENA e-commerce market growing at 25% annually, there has never been a better time to enter this booming market.
$5 billion was pumped into the MENA region in e-markets last year alone.
Due to the combination of positive factors in the Middle East region
The e-commerce market is expected to exceed $28.5 billion.
By 2022. This represents a huge opportunity for growth… but only for brands that can translate local cultures and markets.
Market differences
The MENA region is made up of 22 countries with vast differences in culture, dialects, and consumer behavior – which is why you can’t take a one-size-fits-all approach to the region. Instead, success requires the help of a partner who has knowledge of all the unique markets in the MENA region. A partner like Revton.
Logistics
Successful e-commerce in the Middle East requires a thorough understanding of the nuances of logistics and the legislative framework of each country. Here at Revton, we have the experience and pre-existing relationships to ensure your products are delivered in a fast and cost-effective manner.
Unique view of the market
With its strong focus on culture, search engine marketing, and the power of influencers, the MENA market landscape is unlike any other developed country in the world. That’s why brands that merely replicate existing marketing efforts almost always fail. But here at Revton, we’re immersed in this market. We understand how to tweak your marketing campaigns to resonate with the local population and drive more business for your brand in the Middle East.
Trade and Compliance Requirements
Each country in the MENA region has its own legal framework and regulations that must be followed to do business in the region. This legal complexity is a barrier to entry for some – but not for those who partner with Revton. We understand the legal obligations and nuances of each MENA country, and can act as your Merchant of Record (MoR) and Importer of Record (IoR).
Cash on delivery
In the Middle East’s cash economy, consumers strongly prefer cash on delivery. While digital payments are rapidly becoming more common, brands will still need the support of a partner with systems in place to efficiently handle cash on delivery payments.
Multiple languages
Arabic is a polysemous language where words take on multiple meanings over time. As a result, literal translations often lead to misunderstandings – which is why all our translations are done only by qualified native speakers who translate every part of the customer journey (not just your website).
Technical requirements
Expanding your eCommerce business to the Middle East requires a unique set of technical capabilities. Here at Revton, our technology stack platform provides all the basics and more, such as integrations with payment gateways and logistics companies, right-to-left UX/UI, multi-store and currency support, on-site commerce integrations, and the ability to scale to any & all countries in the region.
supply and demand gap
More than 74% of consumers in the Middle East say their products
Desired brands not available locally, access
To a wide range of products online as well.
Limited. Represents an imbalance between supply and demand.
An opportunity for brands that can penetrate the region
And fill the gap with new products.
Cross-border e-commerce
Nearly 58% of total e-commerce in the MENA region
Transactions are made on a cross-border basis.
—compared to less than 13% in the UK and 6% in
United States. Top Reasons Consumers Choose
Cross-border shopping includes better prices,
Access to items not available locally, and the desire to
Latest high quality products.
Tech-savvy population
The people of the Middle East and North Africa are digitally savvy and
Convenient online shopping. Internet,
Smartphones and Social Media Penetration Levels
Ranks higher than the US and China in some places.
This wide level of comfort with technology
Provides foundation for e-commerce growth.
English 
Arabic